Analysis and Studies - Products analysis

Coffee: a look at the market

Coffee is one of the most beloved beverages in the world. A ritual for billions of people, who every morning decides to start the day with a hot cup of fresh brew. From Italian espresso to Turkish coffee and many other varieties, it is part of many cultures all over the globe. A beverage that appears to have originated around the year 1400 in the Yemeni port city of Mocha from the roasted beans of the fruit Coffea arabica, a tree native to Ethiopia. Coffee was widespread first in the Islamic world, but thanks to trade it also arrived in Europe and gained popularity. The first European coffee house opened in Vienna changing the traditional recipe of Turkish coffee by adding milk and honey.

The coffee industry's total global trade was worth $30.8 billion in 2020, a growth of 2.9% from 2019. The main countries exporting the product were Brazil ($5.08 billion), Switzerland ($2.71 billion), Germany ($2.59 billion), Colombia ($2.54 billion), and Vietnam ($2.24 billion). The top importers were the United States ($5.43 billion), Germany ($3.4 billion), France ($1.94 billion), Belgium ($1.71 billion), and Italy ($1.64 billion).

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