• International Days
• World Copywriter Day

This celebration was established by the polish student organization Coffeewriters UMK, in collaboration with Kalbi.pl and bimKal.pl. In 2020 they chose September 30^th as Copywriter Day because it sits between Polish Coffee Day and International Coffee Day, reflecting a typical copywriter's tools of the trade: a PC, a comfortable chair, and a cup of coffee.

The copywriter is a professional writer who deals with the creation of persuasive and engaging content, aimed at shaping consumer behavior and enhancing brand perception, making their role essential in marketing and advertising.

Copywriting is often seen as a job born with the rise of the digital world, but its history began in the 19^th century, with John Emory Powers, considered the first true, who created advertisements exclusively to launch the products of companies: in his writing style we can already observe the use of rhetorical devices, which will become popular for this sector.  Bill Bernbach further advanced the field by turning advertising into a collaborative, creative process between copywriters and art directors.

With the advent of digital media in the late 20th century, copywriting evolved to include SEO copywriting and content marketing, requiring copywriters to adapt to new formats such as social media and email. Today, copywriting blends creativity with data-driven strategies, reflecting shifts in consumer behavior and technology while remaining essential in a complex marketplace.

There are various types of copywriting, each demanding distinct skills: for example, advertising copy focuses on grabbing attention quickly, while SEO copy prioritizes search engine optimization.

Web copy spans everything from landing pages to product descriptions and blogs, and social media copywriting requires adapting messages to suit each platform’s unique style, delivering concise yet impactful posts. In email marketing, copywriters create compelling content that captures subscribers’ attention and drives conversions.

There are certain skills that are required to be a successful copywriter: they must be creative, in order to emerge in a crowded marketplace, and must have strong research skills, to thoroughly understand their audience and trends. Furthermore, expertise in editing and proofreading is fundamental to ensure clarity and precision, as well as persuasive writing, which is critical to motivating action. Last but not least, copywriters must be versatile, since they often need to switch between different tones and styles to suit various brands and audiences.

Moreover, staying updated with trends, especially in the fast-evolving digital landscape, is essential for long-term success in this dynamic field.

Sources:

https://bimcal.com/