Analysis and Studies - Studies

CRIF study: Germany, how banks can increase customer satisfaction

This is how banks can increase customer satisfaction - in the young age group, one third would like support by digital channel 

  • Majority of Germans demand more support from their bank in times of financial constraints
  • Study shows banks customer expectations and potential for optimization
  • 37 percent of respondents expect their financial situation to worsen in the next 12 months

71 percent of Germans expect their banks to be more helpful in times of financial difficulty. This is the result of the representative survey "Banking on Banks" conducted by the information service provider CRIF. The study surveyed 1,000 German consumers in July 2022 to investigate how the increased cost of living will affect demand for financial services in the coming twelve months. The study shows which areas offer banks potential to strengthen customer loyalty and customer satisfaction in times of financial pressure.

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