Analysis and Studies - Products analysis
Electric Hair Dryers: import and export
January 27th 2023
A not-so-ancient invention that can now be found in every house is the hair dryer.
It was 1888 when Alexandre Godefroy, a French hairdresser, created a large appliance connected to a gas stove that could be used on his customers to dry their hair by wearing a helmet on their heads. The “séchoir”, as it was called, was impractical, heavy, and not portable.
The first portable hair dryers were designed and marketed starting from 1920, but the real game changer was the introduction of plastic to cover their motor. Plastic made hair dryers lighter, more comfortable, and safer.
With the 1970s selling boom, the hair dryer became a mass consumer product, used at home and in the salon, and kept on evolving during the years.
Today, trade in electric hair dryers represents 0.011% of total world trade. In 2020, this tool was the 1339th most traded product of the world, with a total trade of $1.8B, growing by 6.17% compared to the previous year.
In that year, China ($868M), Philippines ($202M), Malaysia ($156M), Germany ($132M), and Italy ($79.5M) were the top exporters, while United States ($284M), Japan ($154M), Germany ($143M), China ($112M), and United Kingdom ($82.6M) imported hair dryers the most.
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