Analysis and Studies - Country Analysis
Black Friday Data: A Focus On US
November 26th 2021
The term 'Black Friday' was firstly used in reference to the traffic jams, accidents and episodes of violence originating from the volume of shoppers in search for big deals in the day after Thanksgiving. Born in US, this phenomenon now affects the majority of countries worldwide; the greatest numbers can be found however in North America. These are the most interesting curiosities:
- Nearly 2 million more people than last year are expected to shop from Thanksgiving Day through Cyber Monday in 2021.
- Surprisingly, the best Black Friday deals are not on Black Friday: in 2020, Cyber Monday sales totaled $10.8 billion, which outpaced Black Friday's total sales of $9.4 billion.
- 158.3 million people are expected to shop online or in-store over Thanksgiving weekend, a slight increase over 2020. When also taking into account multiple-products buyers, the total amounts to 227.9 million.
- In 2020, shoppers spent an average of $311.75 each from Thanksgiving through Cyber Monday: a third of what the average shopper spends in the 'holiday shopping season'.
- Black Friday 2020 (Thanksgiving plus Black Friday) resulted in $14.13 billion in online sales - $9.03 billion spent on Black Friday plus $5.1 billion spent on Thanksgiving. That's a 19% increase over 2019.
In the following weeks official data for 2021 will be available: will the predictions of growth be fulfilled also this year?